Bush Plans a Media Blitz on Social Security
With Bush's political capital riding on a successful overhaul of the popular retirement program, the White House and its allies plan to bombard the public with presidential speeches, television and radio ads, newspaper op-ed articles and grass-roots rallies between now and early 2005.
"It's going to be a battle royal, very much like an election campaign but over an issue rather than a candidate," said Stephen Moore, executive director of Club for Growth, a Republican group that hopes to spend $15 million on a media campaign backing the White House.
"This is about winning, and Bush can't afford to lose."
Meanwhile, opponents accuse the White House of exaggerating the issue's urgency, saying it used a similar ploy to justify the war in Iraq by citing an urgent threat from Iraqi weapons of mass destruction that have never been found.