Monday, June 28, 2004

ASZ's "DOUBLE BURN" Campaign

What if "word of mouth" and repeat viewings of Fahrenheit 9/11 literally blew the doors off over July 4 weekend? Right at this moment, it's hard to say if distribution will expand this week, but given all the sellouts, it wouldn't be a surprise to see the movie hit a lot more screens.

Now, we realize that Spiderman 2 is coming out this weekend, and realistically, there is simply no way that F9/11 beats out S2 at the box office. We may be liberal pollyannas, but we're not dopes.

But what if F9/11 came in a barnburning second, and made the $22 million box office from this past weekend look like chump change?

ASZ is pleased to roll out the DOUBLE BURN campaign. All you have to do to participate is see Fahrenheit 9/11 this coming Friday, Saturday, Sunday, or Monday (July 2, 3, 4 or 5). The purpose of this campaign is to keep F9/11 in the news by shattering records. Here's the plan:

  1. Talk up the movie this week to friends, family, and co-workers.
  2. Go see it again yourself. The first time was simply shock and awe. The second time is for critical understanding.
  3. Most importantly, if you run a blog, or have an email list, announce the DOUBLE BURN campaign to everyone you can reach.

Not that Mike Moore needs to get any richer. He's doing OK. But think "Titanic". How did "Titanic" break every conceivable record for movie attendance? Word of mouth and repeat viewings.

Let's make Fahrenheit 9/11 the "Titanic" of documentaries. Why? Simple. There's no way that the Bush administration and the Republican National Committee can ignore the gate from the opening weekend. A couple of weeks of box office records will get their undivided attention, and send a message in the most clear and undeniable way - that the policies of the Bush administration are morally and politically bankrupt, and that George W. Bush is as unelectable this year as Jack Ryan.

We at ASZ have previously asked you to take action - and this is as easy and cheap as it gets. You don't have to talk to strangers. You don't have to canvass for voters. You get to sit in an air-conditioned theatre for 2 hours. Your only commitment is the time and price of admission. And your participation sends an extremely powerful message.

So, what do you say? Are you willing to commit? Are you willing to spread the gospel according to Mike? Let us know - click on the comment link.

See you (again!) at the movies, as we DOUBLE BURN!!

Quick Links to other ASZ F9/11 Postings:
Richard's F9/11 Review
More Moore